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Diana Zulli, Ph.D.

Assistant Professor

Brian Lamb School of Communication

Purdue University

Email:

Address:

100 N. University St., RM 2132

Beering Hall of Liberal Arts

West Lafayette, IN 47907

Hello! I'm Diana

I'm an assistant professor in the Brian Lamb School of Communication at Purdue University.

I study the interaction between communication theory, digital technology, and political rhetoric. Specifically, I examine (a) how digital technology and social media affect social and political processes; (b) how political elites communicate strategically online and offline to influence public opinion; and (c) how news media portray political elites and events.

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EDUCATION

EDUCATION

2018

Ph.D.

UNIVERSITY OF UTAH, COMMUNICATION

Dissertation: “Theorizing Socio-Mediated Scandals: Comparing Scandal Discourse in Traditional and Digital Media Environments” (Kevin Coe, Chair; Robin Jensen; Robert Gehl; Avery Holton; Matthew Burbank).

2013

M.A.

TEXAS STATE UNIVERSITY, COMMUNICATION STUDIES

Thesis: “Vladimir Putin the Macho Man: The Mythic Presidency, Political Images, and the Impact of Visual Rhetoric in Politics” (Roseann Mandziuk, Chair; Anne Burnette; Richard Cheatham). 

2011

B.B.S.

HARDIN-SIMMONS UNIVERSITY, SPEECH COMMUNICATION

Honor's Capstone: "Understanding Military Communication"

With distinction, summa cum laude, Gamma Beta Phi Honor Society.

RESEARCH EXPERTISE

Social network concept

The Impact of Technology and Social Media on Social and Political Processes

OVERVIEW: This research examines the relationship between digital technology, platform design, and communication. 

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METHODS: Critical platform analysis; Grounded theory

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TOPICS: The nature of sociality and networked publics on Instagram, TikTok, and Mastodon; The nature of political scandals and activism online

Election Campaign

Strategic Political Communication

OVERVIEW: This research explores how political elites communicate online and offline to influence public opinion.

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METHODS: Semiotic (visual) analysis; Quantitative content analysis

 

TOPICS: Visual political messaging on Instagram; Campaign communication about political crises

Stack of Newspapers

News Media Portrayals of Political Elites and Events

OVERVIEW: This research focuses on how the news media portray political elites and events.

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METHODS: Quantitative content analysis; Qualitative textual analysis 

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TOPICS: Political crises; Domestic terrorism; Framing of women in politics

PUBLICATIONS

Peer-Reviewed Journal Articles (*indicates the coauthor was a graduate or undergraduate student when the research was conducted; **indicates the paper was the lead research article)

 

15. Mann, M., Zulli, D. (co-first author), Foote, J., *Ku, E., & *Primm, E. (2023). Unsorted significance: Examining potential pathways to extreme beliefs and communities on Reddit. Socius: Sociological Research for a Dynamic World. https://doi.org/10.1177/23780231231174823

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14. Gehl, R., & Zulli, D. (2022). The digital covenant: Non-centralized platform governance on the Mastodon social network. Information, Communication, and Societyhttps://doi.org/10.1080/1369118X.2022.2147400

 

13. Zulli, D., Coe, K., & *Isaacs, Z. (2022). News framing in the aftermath of the January 6 attacks on the U.S. Capitol: An analysis of labels, definitional uncertainty, and contextualization. American Behavioral Scientisthttps://doi.org/10.1177/00027642221096333

 

12. Zulli, D., & McKasy, M. (2022). Credibility as a differentiation and relational strategy: The case of CNN’s unprecedented Democratic climate crisis town hall forum. International Journal of Communication, 16(2022). 909-927. https://ijoc.org/index.php/ijoc/article/view/18668/3681  

 

11. Zulli, D., & Towner, T. (2021). The effects of “live,” authentic, and emotional Instagram images on congressional candidate evaluations. Social Media + Society, 7(4). 1-12. https://doi.org/10.1177/20563051211062917

 

10. McKasy, M., & Zulli, D. (2021). Political issues management: Framing the issue of climate change. International Journal of Communication, 15(2021). 4956-4975. https://ijoc.org/index.php/ijoc/article/viewFile/16977/3602

 

9. Zulli, D., Coe, K., *Isaacs, Z., & Summers, I. (2021). Media coverage of the unfolding crisis of domestic terrorism in the USA, 1990-2020. Public Relations Inquiry, 10(3). 357-375. https://doi.org/10.1177/2046147X21996015

 

8. Zulli, D., & *Zulli, D. J. (2020). Extending the internet meme: Conceptualizing technological mimesis and imitation publics on the TikTok platform. New Media & Society, 24(8), 1872-1890. https://doi.org/10.1177/1461444820983603  

 

7. Zulli, D. (2020). Political scandals in the modern media environment: Applying a new analytical framework to Hillary Clinton’s Whitewater and e-mail scandals. International Journal of Communication, 14(2020). 5218-5236. https://ijoc.org/index.php/ijoc/article/view/14397/3244

 

6. Zulli, D., & McKasy, M. (2020). Political equivocation in a less-adversarial campaign context. Communication Research Reports, 37(4). 202-2011. https://doi.org/10.1080/08824096.2020.1811659

 

5. Zulli, D. (2020). Socio-mediated scandals: Theorizing political scandals in a digital media environment. Communication Theory, 31(4). 862-883. https://doi.org/10.1093/ct/qtaa014

 

4. Zulli, D., Liu, M., & Gehl, R. W. (2020). Rethinking the ‘social’ in ‘social media’: Insights into topology, abstraction, and scale on the Mastodon social network. New Media & Society, 22(7). 1188-1205. https://doi.org/10.1177/1461444820912533

 

3. Zulli, D. (2020). Evaluating hashtag activism: Examining the challenges and opportunities of #BlackLivesMatter. Participations: Journal for Audience Reception Studies, 17(1). 197-216. https://www.participations.org/17-01-12-zulli.pdf

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2. Zulli, D. (2019). The changing norms of gendered news coverage: Hillary Clinton in The New York Times, 1969-2016. Politics & Gender, 15(3). 599-621. https://doi.org/10.1017/S1743923X18000466

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1. **Zulli, D. (2018). Capitalizing on the look: Insights into the glance, attention economy, and Instagram. Critical Studies in Media Communication, 35(2). 1-14. https://doi.org/10.1080/15295036.2017.1394582

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Book Chapters

 

4. Zulli, D., & Coe, K. (2021). Donald Trump, Joe Biden, and the construction of crisis in campaign 2020. In R. Denton (Ed.), Studies of communication in the 2020 campaign (pp. 37-62). Lanham, MD: Lexington Books.

 

3. Zulli, D. (2021). Constructing gender, race, marital status, and sexual orientation as “presidential”: The case of Instagram and the 2020 nomination campaign. In J. Baumgartner & T. Towner (Eds.), The internet and the 2020 campaign (pp. 119-144). Lanham, MD: Lexington Books. [peer reviewed]

 

2. Zulli, D. (2019). Towards a conception of the “mythic presidency:” Hillary Clinton, Donald Trump, and the visual politics of gender on Instagram. In L. L. Montalbano (Ed.), Gender, race, and social identity in American politics (pp. 193-213). (pp. 193-213). Lanham, MD: Lexington Books.

 

1. Zulli, D. (2019). Conflict and coping in high-stress careers: Spousal communication during wartime deployments. In S. Symonds LeBlanc (Ed.), Casing the family: Theoretical and applied approaches to understanding family communication (pp. 53-62). Dubuque, IA: Kendall Hunt Publishing.

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Invited Popular Press Publications

 

1. Zulli, D. (2020). Tweets, memes, and snaps: The way to the White House. Spectra: The Magazine of the National Communication Association, 56(1), 14-19.

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UNDERGRADUATE COURSES

PURDUE UNIVERSITY

  • COM 253: Introduction to Public Relations

  • COM 464: American Political Communication

  • COM 495: Crisis Communication

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UNIVERSITY OF UTAH

  • COMM 4590: Writing for Strategic Communication

  • COMM 3020: Media and Popular Culture

  • COMM 2505: Media and Business Ethics

  • COMM 3550: Principles of Visual Communication

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TEXAS STATE UNIVERSITY

  • COMM 1310: Introduction to Human Communication

GRADUATE COURSES

PURDUE UNIVERSITY

  • COM 600: Fundamentals of Human Communication

  • COM 610: Crisis Communication

  • COM 590: Independent Studies in:

    • Content Analysis​

    • Sport Communication

    • Global Public Reations

TEACHING AWARDS

  • 2022: College of Liberal Arts Outstanding Undergraduate Teacher, Purdue University

  • 2022: W. Charles Redding Award for Excellence in Teaching, Brian Lamb School of Communication, Purdue University 

  • 2021: W. Charles Redding Award for Excellence in Teaching, Brian Lamb School of Communication, Purdue University

  • 2021: Teaching for Tomorrow Fellow, Center for Instructional Excellence, Purdue University 

INTERESTS

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Traveling with my husband, Joe

Playing with my cat, Purdy

(Yes, she's named after Purdue)

Cross stitching while watching reality tv

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